Created a new public website and admin tool supporting both B2B and B2C needs, optimizing order and event management. Engaged in ongoing efforts to achieve compliance with WCAG 2.1 standards at levels A, AA, and, where feasible, AAA. This initiative aims to enhance the accessibility of our public website for the emerging open market.
Mary Kay har historically only sold products via their dedicated consultants, with a new focus on consumers they are broadening that view. With that we designed a new face for the new customers to interact with, a new tool for Mary Kay to come even closer to their consultants and their respective customers.
With a new face also came a new administrative tool for handling, customers, events, orders and more. Both platforms were designed from a mobile-first perspective which enabled the entire administrative tool to be fully responsive. Enabling the consultants a greater flexibility then ever before.
Besides giving the end-consumer a new way of interacting with Mary Kay’s products we also focused on streamlining processes for administrators and consultants in order to have them focus on the stuff that actually mattered. I led the design-phase of this project and delivered a complete mobile-first product in Figma which later was developed by our in-house team.